What can an “e” prefix do to/for a domain name?

December 16, 2015

 

Have you been on Bay.com lately?  Probably not… What about eBay.com? 

If you go to Bags.com, you go to a dead site.  But eBags is a site with annual gross sales of over $100 million.

eSurance.com, owned by Allstate, is a major competitor in the online insurance business.

eTrade.com has annual net revenue of over $450 million.  Trade.com seems barely a blip on the radar in comparison.

eName.com is an extremely popular Chinese registrar (in the Chinese language).

eSignature.com is an active part of Adobe services.

 

Back around the late 90s and years following, the “e” prefix was one of the best ways to name an online business.  But, has the “e” lost its chic?  Far from it!  “e” is still one of the two primary prefixes for domain names.  The other primary prefix is “i”.   Not only is the “e” still relevant but many “e” prefix online businesses dominate their market segment and will continue to do so for the foreseeable future.  “e” guides the customer straight to the company’s online website.

 

Premium “e” prefix domain names are still highly desirable, and will remain so.  With that in mind I reviewed all e-prefix 3-LLL.com domain names.  While there are 1000 3-NNN.coms (see recent NNN.coms sales below), there are only 676 e-prefix LLL dot coms. Of those 676, by my count, there are only 68 premium “e” prefix domain names.  29 of those premium e-LLL.coms compose a word, leaving fewer than 39 premium “e” prefix LLL.coms actually available on the world market!  Bottom line: the 3-LLL e-prefix dot coms may be one of the most attractive domain name investments. 

 

Such elite e-prefix LLL.coms offers the investor an ultra-short dot com that is:

  • easy to remember

  • easy to read

  • easy to pronounce

  • easy to spell

  • easy to type

  • with the potential to greatly increase in value

 

It has been reported that WE.com sold for $8 million this year.  The market price for US.com should be equal or greater, especially factoring in the relevance those initials hold for America.  Does adding an “e” prefix onto US.com measurably decrease the effectiveness of such a domain name?  The market says no.   IMO, one could get the relevance and power of an $8 million domain at a fraction of the cost with eUS.com.

 

     WE.com                         US.com                   eUS.com

     $8,000,000                             $8,000,000+                         $??????

         (SOLD)                                  (estimate)                         (available)      

 

Just this year we have seen sales of 3-NNN.coms as follows:

  • 360.com      $17 million

  • 688.com      $1.5 million

  • 699.com      $1.0 million

  • 588.com      $1.0 million

  • 989.com      $ 818,000

  • 899.com      $ 801,000

  • 345.com      $ 800,000

  • 358.com      $ 480,000

  • 586.com      $ 416,000

  • 395.com      $ 389,000

  • 935.com      $ 373,000

  • 701.com      $ 205,000

The advantages of an “e” prefix attached to both a word and an acronym in a 3-LLL.com over a 3-NNN.com are many.  Such as:

  • Extraordinarily high brandability

  • Much greater investment potential

  • Rarer dot com

  • eUS.com will stand the test of time, and

  • is much easier to remember

For information on eUS.com contact Monte Cahn at

monte@rightofthedot.com

                                                                                              

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